A Viral Video about Gender and Alcohol Culture?
Why not?
What I like about this video is how it takes something that is or was taken for granted in our culture--that "girly" drinks will be sweet and easy to drink and "manly" drinks will present more of a challenge to be overcome--and convincingly presents it as an absurdity.
The way the characters are drawn--crude, exaggerated forms--leave no room for ambiguity in what the speaker is trying to communicate. The exasperation of the narrator is at once relatable and overblown. The speaker drives their point home with the contrast between nice sounding drinks like "Sex on the Beach" and a beer that is literally called "Bitter"
After sloshing in the backwaters of Albino Blacksheep the video got featured on the popular, 739 thousand "like", site BroBible and has reached 13 and a half thousand "upvotes" on reddit. What this tells us, I think, is that even if the amount of technical artistry in a video could be very low this can be made up for by being blunt, outraged, exaggerated, and funny. Through these devices it is possible to turn a merely marginally interesting topic, gender and alcohol norms, into viral content.
